BackGroundー40代以上が多い日本橋への BackGroundーEvent announcement of "Nihonbashi Sakura Festival"
「若年層の誘引」を目的とした、 with the aim of "inviting young people" to Nihonbashi,
「日本橋 桜フェスティバル」のイベント告知。 where there are many people in their 40s.
「日本橋 桜フェスティバル」のイベント告知。 where there are many people in their 40s.
Ideaー毎年咲いては散ってと、桜の歴史が積み重なる日本橋。 IdeaーNihonbashi, where the history of cherry blossoms piles up
それを「だんだん積み重なっていく層」と as it blooms and falls every year.
「満ち欠けをくりかえす満開桜」で表現。 It is expressed as "layers that gradually accumulate"
タイポも満開桜に埋もれさせて、 and "cherry blossoms that repeat the phases."
まるで桜フェスを楽しんでるよう。 The typo is also buried in full bloom cherry blossoms,
as if enjoying a cherry blossom festival.
ResultーSNSに楽しそうにアップする20〜30代女性たちや ResultーMany young people, such as women and children in their
子供たちなど、若年層が多数訪れ、 20s and 30s who enjoyed uploading to SNS, visited.
約100,000名が日本橋の桜と食と文化を楽んだ。 About 100,000 people enjoyed the cherry blossoms,
TVやWEBなどの多数メディアにも掲載された。 food and culture of Nihonbashi.
It was also featured on numerous media such as TV and WEB.
DR 石川貴之、TD 佐藤哲郎、SD 鈴木和真 DR Takayuki Ishikawa, TD Tetsuro Sato, SD Kazuma Suzuki
